Irina Shayk for Augustinus Bader

In March of this year, we were honored to be voted WWD's Beauty Inc's 'The Greatest Skincare of All Time' by a panel of hundreds of industry experts - an unparalleled achievement for our young, science-backed brand. 

To mark this brand milestone, we are pleased to share our first-ever TV advertising campaign, launching in the United States, featuring international supermodel and long-time Augustinus Bader advocate Irina Shayk. 

Inspired by timeless, innate beauty and recognizing over 30 years of scientific research - this campaign celebrates The Cream That Works.  

Inspired by old Hollywood glamour, Irina takes center stage alongside some of our most coveted cult products on location in upstate New York. Creative agency Quirk, photography by Chris Colls, hair styled by Harry Josh, makeup by Tatyana Makarova. 

Irina Shayk

Since discovering our hero creams in 2018, Irina has relied on Augustinus Bader as a mainstay in her routine for long-lasting, visible results and healthier, glowing skin.  

"I love how The Rich Cream makes my skin look, it’s a must-have in my beauty routine”